If you are looking to launch a new blog / website or have recently launched one, you must consider several SEO tips that will improve visibility of your website in search engines. Consider below given SEO tips and prepare a checklist before you throw your website in the air.
1- Shortlisting relevant keywords
This is the most important point! You must do a research on all keywords that are relevant to your site and prepare a list of handful keywords that are most relevant. This will help you populate your keywords on website in content, title etc.
2- Optimize page titles & description
Google and other search engines give a shared importance to page titles and description. Think of titles and descriptions as the smell of a flower, you will only notice a flower if you first like its smell. You should use content relevant keywords to optimize titles and description (this never means that you repeat keywords – don’t make it look spammy!).
Search engines tend to give importance to first 60 characters of page title and 160 characters of page description, keep them short yet healthy.
3- SEO friendly URLs
Make sure you use your shortlisted keywords in urls as well, here is the example [ http://bloggingpad.com/seo/basic-seo-tips/ ], this url clearly specifies the page content title and have keywords that are relevant. You may be thinking why I have used “-” in url, it is because search engines considers “-” a word separator and allows them to identify different words.
There is no harm in adding file extensions in rule (html, php etc), it is almost equally seo friendly.
4- Use headings (h1, h2, h3) and text tags
Search engines give more importance to the text within heading tags, its good idea to usey keywords in headings. You should also use <strong> tag to highlight important words, search engine will give more importance to these words (upto 5 times more than other text).
5- Anchor text in links
You should write relevant in anchors rather than a simple click here (or similar statements. An example of an optimized link is here [ What is SEO ], this links includes relevant keyword of the linked page and is also seo friendly. Make sure to do this for all links!
Above all, you need to have a content that will work for users and search engines. Best way to have a useful content it to write it for users and optimize for search engines (anything solely written for search engines will never bring you traffic in the long run).
Apply them all and you will be heading in the right direction of you website’s SEO.